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A campus that grows from the ground
Bestseller wanted to create a campus for their Jack & Jones store managers and requested that it could be a mix between a five star resort and a simple hut. The building is situated on a scenic site on the moors of Jutland. Upon arrival, the building tugs into the landscape with its grass covered roof. The building and the roof later open up and show a dynamic roofscape towards south and views of the most scenic landscape. The building as a whole forms a sculptural piece of built landscape, which gives Jack & Jones a unique building for their staff.
The campus building serves as a training facility for the more than 1100 Jack & Jones store managers throughout the world. The campus contains actual sized shops as you will find them in shopping streets – here the managers can test decorations, lightning, odours and sounds
Besides this the campus also holds 31 hotel rooms, conference rooms and canteen – all decorated in wooden layout with a raw and modern twist.
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Som trukket op af den midtjyske muld
Bestseller ønskede en campusbygning, der ville være et miks mellem en spejderhytte og et femstjernet hotel. Bygningen er placeret idyllisk i den jyske muld og netop naturelementerne er fremtrædende i arkitekturen, med en facade i massivt egetræ kun brudt af store glas- og vinduespartier og med græs på taget. Byggeriet rejser sig diskret op af jorden og med en taghældning, der går i et med græsset mod syd åbner bygningen sig op og giver en fantastisk udsigt over det jyske landskab.
Her kan Jack & Jones uddanne og træne deres mere end 1100 butikschefer fra hele verden i en helt unik setting. Byggeriet indeholder to butikker, indrettet som de, der findes i gadebilledet og her kan butikscheferne teste indretning af butikken med bl.a. lyd, lys og dufte.
Derudover huser Campus 31 hotelværelser, undervisningslokaler, konferencerum og kantine – alle indrettet i samme stil med råt træ og med et moderne tvist.
NAME : Jack & Jones Campus
LOCATION : Brande, DK
TYPE : Conference center / education / hotel rooms
SIZE : 5.000 m2
STATUS : Finished 2013
CLIENT : Bestseller A/S
ROLE : Total consultant
TEAM : Christian Bay-Jørgensen – Flemming Bay-Jørgensen – Morten Østergaard
COLLABORATORS : Ingeniørgruppen Vestjylland – C.C. Contractor A/S